Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research

As part of a business strategy, effective competitive research helps businesses outperform their competitors and attract loyal consumers. To perform research, sentiment analysis may be used to assess interest in certain themes, uncover market conditions, study competitors. Artificial intelligence (AI) has improved the performance multiple areas, particularly analysis. Using AI, is process recognizing emotions expressed text. AI comprehends tone statement, as opposed merely whether particular words within group text have negative or positive connotation. This article reviews papers (2012–2022) that discuss how identifies compares major measurements help distinguish services goods AI-powered can learn what competitors’ customers think them across all aspects businesses.